Rumor Mill: Google ‘Gphone’ Software Release a Fortnight Away

Posted by Wireless Mobility Blog on October 30th, 2007
Rumors are flying that the do-no-evilers over at Google are getting ready to launch the much-speculated-upon ‘Gphone’—or at least the software and services needed for such a phone to function. The rumor-mill flames were fanned by a Wall Street Journal article this morning, which quoted “people familiar with the matter” as saying that a Gphone software unveiling will be coming soon.
 
According to the Wall Street Journal’s report, Google’s goal with its allegedly upcoming release is to “make applications and services as accessible on cellphones as they are on the Internet.” Rich Tehrani predicted in a blog post earlier today that it’s unlikely Gphone can be any more wow-worthy than Apple’s iPhone.
 
“Somehow I have trouble believing Google will have a device anywhere near as useful as Apple’s iPhone,” Tehrani wrote. “In addition, I think the audience attracted to a Gphone are already iPhone users.”
 
The Wall Street Journal article hinted, however, that in developing its version of the mobile phone, Google is taking on a much bigger mission than simply wowing consumers with cool and useful features: the company’s “do no evil” focus on openness and universal information access means it is in for a tough fight against the established dynamic of the U.S. cellphone industry, in which service providers (carriers) have ‘considerable clout,’ controlling distribution of phones through retail stores.
 
“Google is trying to loosen the grip wireless carriers have over the software and services consumers can access on cellphones,” Wall Street Journal said in its report.
 
That’s quite a noble mission, and just the sort of gargantum task that Google would take on. I wish the company luck.
 
Wall Street Journal said that within a fortnight, Google will be releasing software and services designed to enable handset manufacturers to develop and release their own Google-powered phones by the middle of 2008. The company allegedly is in talks with various manufacturers, both in the U.S. and abroad, regarding the production of Gphone devices. Which companies? Speculation is that the list includes HTC and LG Electronics.
 
Partnerships with wireless carriers are also in the works, Wall Street Journal said. Which ones? Most likely are T-Mobile (the U.S. arm of Deutsche Telekom AG) in the U.S. and Orange SA and 3 U.K. in Europe.
 
Not too surprisingly, Wall Street Journal said Gphone will tie together a variety of Google applications and services, including Google Maps, a search engine, Gmail and YouTube. The company reportedly is aiming to have the phone software (including the OS) be completely open so independent software developers can build their own Gphone applications.
 
All I can say is, we live in exciting times. Stay tuned.

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Greenlight Wireless CEO Kevin Perkins to be at Upcoming Ad:tec Event

Posted by msato on October 30th, 2007

Kevin PerkinsGreenlight Wireless Corporation’s CEO Kevin Perkins will be on hand at the upcoming Ad:tec New York conference being held November 5th to November 8th in New York City. Mr. Perkins will be available for business development meetings throughout the event. To schedule a meeting please contact Monica Sato at the Greenlight Wireless Media Relations department via e-mail at msato(at)gwcorp.net, or call the Business Development Department at +1-949-421-1550 ext. 561.

About Ad:tec New York
Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it’s all here, under one roof. ad:tech… the business of modern marketing.

Take advantage of this opportunity to hear from top level executives at the companies that are leading the industry.

THREE CONFERENCE TRACKS:

  • Media and Branding: Discover resources to target, extend and measure your brand.
  • Emerging Platforms: Explore the potential of incorporating new technologies into your marketing efforts.
  • Performance Marketing and Consumer Behavior: Define and gauge your success through consumer trends and habits.

PLUS:

  • Tuesday Power Panels: A remarkable list of speakers, not often gathered in one place. Hear what they have to say about today‘s TV viewing habits, how to navigate media and entertainment‘s multi-platform world and the Internet economy here and abroad.
  • ad:tech Exchange Series: Where Do We Go From Here? A unique “lecture hall meets workshop” experience with increased interaction with instructors and fellow attendees.

On the Net: Ad:tec site: www.ad-tech.com

Posted by Monica Sato

Greenlight?s Kevin Perkins and M. Joey Lynch to be at Upcoming CTIA Event

Posted by msato on October 18th, 2007

Kevin Perkins and M. Joey LynchGreenlight Wireless Corporation’s CEO, Kevin Perkins, and Vice-President of Business Development, M. Joey Lynch, will be on hand at this year’s CTIA WIRELESS I.T. and Entertainment® conference being held October 23rd to October 25th in San Francisco. Mr. Perkins and Ms. Lynch will be available for business development meetings throughout the conference. To schedule a meeting please contact Monica Sato at the Greenlight Wireless Media Relations department via e-mail at msato(at)gwcorp.net, or call +1-949-421-1558.

About CTIA WIRELESS I.T. and Entertainment 2007
With over 300 exhibitors and special technology pavilions in Mobile Entertainment, Enterprise Mobility, M2M and Application Development, CTIA WIRELESS I.T. & Entertainment 2007 is the most comprehensive expo in wireless data showcasing ground-breaking innovations and creative solutions for enterprise and entertainment.

With a focus on wireless data applications, software development, network architecture and solutions, this is the one show that brings together key audiences. Enterprise users, solutions providers, content owners and mobile distribution channels come together to form strategic partnerships, service industry needs and create new innovations in wireless data.

On the Net: CTIA site: www.ctia.org

Posted by Monica Sato

Report: 85 Percent of Next Billion Mobile Subscriptions Will Come from Emerging Markets

Posted by Wireless Mobility Blog on October 16th, 2007
If you live in the U.S. and Europe and feel as if every person you know (including yourself) owns and uses a cellphone, you’re right on. A new report out this month from Pyramid Research confirms the suspicion that the mobile phone markets in “First World” economies are pretty saturated.
 
According to Pyramid Research, at the end of 2006 there were almost 2.8 billion subscribers to mobile services around the world, translating to an overall penetration rate of 44 percent. In rich economies like Western Europe, the penetration rate exceeded 100 percent. But in emerging markets like Africa and Southeast Asia, penetration averaged less than 20 percent.
 
Pyramid Research also said in its report, The Next Billion: How Emerging Markets are Shaping the Mobile Industry, that another billion mobile subscriptions are forecasted by year-end 2009. Since most people in the developed world already have at least one such subscription, about 85 percent of this projected growth will come from emerging markets.
 
The question is, what happens when everyone in the world (or at least, all except those literally starving) has a cellphone? How will service providers and vendors keep growing their revenues when the global market is saturated? Well, there’s Moore’s Law to ensure that new and better phones and services are needed to replace the ones already purchased.
 
And if that fails, there are the untapped markets of the moon and Mars.

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Skweezer Finalist in Smartphone & Pocket PC Magazine?s Best Software Awards

Posted by msato on October 15th, 2007

Skweezer is finalist in both Pocket PC and Smartphone categories.

Pocket PC Magazine Awards finalists announcedIRVINE, Calif., October 15, 2007—Greenlight Wireless Corporation today announced that Skweezer is a finalist in Smartphone & Pocket PC magazine’s prestigious Best Software Awards, both in the “Pocket PC: Web Compression Service” and “Smartphone: Web Browsing” categories.

Pocket PC Magazine AwardsThe annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software. Pocket PC and Smartphone experts from around the world help select the nominations and determine the award winners, who will be announced in November. The panel of over 100 judges includes prominent Microsoft MVPs, support forum moderators, and Pocket PC Magazine contributors.

Skweezer is a free service that optimizes Web pages and searches for use on PDAs and cell phones. Mobile Internet users access Skweezer by visiting www.skweezer.net, then use the portal as a “wireless gateway” to browse and search the Web. Skweezer compresses and reformats content being downloaded, so that it loads faster, looks better, and is easier to navigate. Skweezer has introduced many mobile browsing innovations, including the first: pagination system that splits large Web pages up for viewing on cell phones, mobile Web page translation feature, “find in page” search, and portal-based mobile RSS reader. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, Symbian, PSP2, and WAP 2.0 compliant devices. Skweezer is also available as a “private label” solution for wireless carriers, search engines, and content providers.

About Smartphone & Pocket PC magazine:
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in Zinio Digital format, written for users of Windows Mobile PDA’s and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an “Enterprise Solutions” supplement. Its companion Web site, www.Smartphonemag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 5000 third-party software and accessories products. Subscriptions include the annual Buyers Guide and The Ultimate Smartphone and Pocket PC How-to Guide, plus free access to the subscriber VIP web site.

On the Net: Smartphone & Pocket PC magazine site: www.pocketpcmag.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net
Skweezer site: www.skweezer.net

Posted by Monica Sato

Greenlight?s new home is nearly finished?

Posted by msato on October 10th, 2007

Slowly but surely work is being completed on our new office space. We hope to move towards the end of the month and have everyone settled in by November 1st. Our new address will be 20503 Crescent Bay Drive, Lake Forest CA 92630 (the new site is just minutes away from our current location, so our phone and fax numbers should remain unchanged).

Here are a couple of pictures of our new digs…

New Greenlight Ofiices

Posted by Mark Sieve

Greenlight Wireless Founders Win ?Mobile Visionary? Award

Posted by msato on October 9th, 2007

Greenlight’s founders and the company’s Advertizer service receive top honors in the 2007 Mobile Star Awards.

IRVINE, Calif., October 9, 2007—Greenlight Wireless Corporation founders Kevin Perkins and Mark Sieve, along with the company’s Advertizer service, have won Gold Stars in their respective categories of this year’s Mobile Star Awards.

Perkins and Sieve won a Gold Star in the “Visionary: Wireless Services” category of the recently held 2007 Mobile Star Awards hosted by MobileVillage. Greenlight’s Advertizer service won a Gold Star for the second year in a row in the “Enterprise Software: Mobile Marketing” category.

“This year thousands of MobileVillage readers cast votes,” says MobileVillage Editor Gary Thayer. “These readers include leading experts across the mobile industry who have a deep understanding of mobile technologies and services.”

The annual Mobile Star Awards aim to honor and promote the best companies, products, deployments, and leaders in mobile and wireless technology. Winners are chosen by subscribers to Go Mobile, MobileVillage’s free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists.

About Greenlight Wireless’ Founders:
Kevin Perkins and Mark Sieve founded Greenlight Wireless in the nascent mobile Internet industry of 2001. Early on, Perkins and Sieve recognized the challenges with providing fast, intuitive access to Web content on handheld devices, which prompted them to create the platform agnostic, portal-based transcoding model currently emulated by other players in the mobile space. Many innovations that have since become standard features in the mobile browsing world were first developed at Greenlight Wireless under the management of Perkins and Sieve, including the first:

– Portal-based transcoding engine: Skweezer (2003)
– Globally distributed mobile ad platform: Advertizer (2004)
– Pagination system that splits large Web pages up for viewing on cell phones (2005)
– Mobile Web page translation feature (2005)
– Portal-based mobile RSS reader (2005)
– “Find in page” search that carries Web search keywords into search result pages (2007)

Greenlight Wireless has grown to provide services to customers in over 175 countries and supplies white-label transcoding and advertising solutions to some of the largest wireless operators, search engines, and ad networks in the world. Kevin Perkins and Mark Sieve have, through their years at the helm Greenlight Wireless, helped shape the way that mobile data and mobile advertising services are delivered and consumed across the industry.

About Advertizer:
Advertizer is the world’s first internationally-consumed mobile advertising service, having served mobile ads in over 175 countries since its release in 2004. Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers.

On the Net: Advertizer site: www.advertizer.net

About MobileVillage:
Founded in 1993, MobileVillage is a market and solution development company dedicated to advancing mobile and wireless enterprise computing in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through “Best of Breed” solution identification, event partnerships, an online industry directory, industry job postings, daily online news, its widely respected Go Mobile newsletter, a Mobile Mentors program, and popular annual Mobile Star Awards program.

On the Net: MobileVillage site: www.mobilevillage.com

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site: www.greenlightwireless.net

Posted by Monica Sato

Woman Sues Apple for $1 Million Over iPhone Price Cut

Posted by Wireless Mobility Blog on October 2nd, 2007
One of the bigger stories in the mobile space this week is the case of a New York woman who’s suing Apple for $1 million because of the way the company handled recent price cuts and changes to its iPhone and iPod product lines.
 
Dongmei Li, the woman who filed the suite, is p-oed because she bought a 4GB model of iPhone in July, and now her phone is obsolete; 68 days after iPhone’s launch in the U.S., Apple cut the price of the 8 GB iPhone from $599 to $399 and phased out the 4GB model.
 
Li claims that Apple’s actions represent “price discrimination, underselling, discrimination in rebates, deceptive action and other wrongdoings,” Times Online said in a Tuesday report. Li also thinks that Apple was wrong to lower the price because market conditions didn’t make the change necessary.
 
I have two comments about this. First, I think the whole lawsuit is silly. Maybe the price-cuts and product line changes happened more quickly than expected, but come on! Technology changes at a breakneck speed, and anyone buying a gadget expecting it will still be cutting edge a few months or a year down the road is out of touch with market realities.
 
Sometimes the changes happen faster than anticipated, but they will occur and at that point the owner has to decide if the product purchased still has use or if it’s time for another upgrade. End of story.
 
Second, the amount Li is suing Apple for seems rather puny. I’m not a legal expert, so perhaps there are restrictions that I’m not aware of, but it seems to me that $1 million is just a drop in the bucket for Apple. I mean, the company finished last fiscal year (ended Sept. 30, 2006) with $10 billion in cash, and pulled in $818 million net profits during the third quarter of 2007 alone. I hardly see how a $1 million lawsuit will garner much real attention from anyone but bloggers like myself who jump to write about any “juicy” bit of wireless news.
 
What do you think—is Li justified in her lawsuit or just insignificant?

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Comments on this Entry:

(JS on Oct 3, 2007 7:41 PM) This lawsuti is a joke, the person suing will never win.

(chat on Oct 4, 2007 6:44 PM) agreeing and disagreeing with it simultaneously. I think that while modern art suffers from slow decline of it’s importance for society, modern design partially takes some functions of art. So design becomes more and more

(Polin Armsley on Nov 18, 2007 7:07 AM) niceSecond, the amount Li is suing Apple for seems rather puny. I’m not a legal expert, so perhaps there are restrictions that I’m not aware of, but it seems to me that $1 million is just a drop in the bucket for Apple. I mean, the company finished last fiscal year (ended Sept. 30, 2006) with $10 billion in cash, and pulled in $818 million net profits during the third quarter of 2007 alone. I hardly see how a $1 million lawsuit will garner much real attention from anyone but bloggers like myself who jump to write about any “juicy” bit of wireless news.

(sex shop on Dec 20, 2007 6:27 PM) he MS fanboys need to step back and realise that brand power is actually more important than the product itself. It is no use having a superior product if your brand is inferior to the competition. This is elementary economics. And it is certainly no use flaming anyone who is critical of MS brand, your only making the problem worse for Microsoft.


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